Why most videos lose in the first 3 seconds ❌

“You don’t have 30 seconds. You have 3.”

The Problem:​
You poured your heart into the message, but no one’s hearing it—because they never got past the first few seconds.

A slow start will kill a good story.

The Reality:​
You’re not competing with other videos.
You’re competing with distraction.
If you don’t grab them instantly, you lose them.

The Fix:​
Lead with emotion or friction.
Show movement.
Say the one thing your audience has felt but never heard out loud.
Give them a reason to care before you ask them to listen.

Try this today:​
→ Cut your logo at the start.
→ Open with a bold statement or hard truth.
→ Use fast, purposeful motion in the first 3 seconds.

Because if you can win their attention, you can earn their trust.