If It’s Not Strategic, It’s Expensive 💸

“Random content is a hidden cost.” And most businesses don’t realize they’re paying for it—until nothing moves.

The Real Problem:​
Unfocused video feels like progress.
It looks good. It gets posted.
But behind the scenes, it’s quietly burning budget without building momentum.

Why This Matters:​
Executives don’t want “content.”
They want results—leads, talent, trust, conversions.
If your videos aren’t tied to clear outcomes, they’re just noise.

Tactical Fixes:

• Map your buyer journey. Assign video to each stage—awareness, consideration, decision.

• Attach every video to a KPI (leads, recruiting, brand authority, etc.)

• Avoid “random acts of video.” No more one-offs unless they serve a strategic goal.

Bottom Line:​
​If video isn’t driving the business forward, it’s holding it back.

P.S. Don’t hit record until you know exactly what success looks like.