From Zero to Tens of Thousands

The Challenge:

H&H General Excavating did not have much online visibility, so they had fewer chances to get in front of potential customers. In construction, if people do not see your work, they will not think to call you for the next job.

The Approach:

I visited H&H jobsites regularly to capture real project footage. Every post was built around actual work, not stock images or generic graphics. The strategy prioritized Facebook for local reach and posted on a fixed weekly cadence.