Your Audience Isn’t Paying Attention (And That’s Okay)

I’ve been running a business for over six years now.

Thousands of projects. Dozens of states. Brands I never thought I’d touch.

Honda. Chevy Racing. Tony Robbins. Cheech & Chong.

And a ton more.

But here’s the stupid, honest truth:

I still forget to show any of it.

I’ll finish a huge project… put the files away… and then quietly move on to the next thing like it never happened. And if I do post it once, my brain says, “Cool, everyone saw that.”

Except… no they didn’t.

We think saying something one time means it reached the whole world. We think repeating ourselves makes us look desperate or “boring.” We think our audience is hanging onto every single thing we say.

But the truth?

No one is paying that much attention. And almost no one hears you the first time.

There’s a quote I love that goes something like:

“The rule of seven … suggests that a consumer must see or hear a message up to seven times before you can expect them to take action.” — Stelter & Associates (And honestly… it might be more.)

Look at some notable campaigns:

Old Spice guy on a horse.
Chick-Fil-A “Eat Mor Chikin.”
Apple’s “Think Different.”

They didn’t work because they ran once. They worked because they hit a nerve — and got repeated until the world couldn’t forget them.

So here’s the part that stings a little:

You probably have an insane amount of proof sitting on the shelf that the world has never seen.

Work you’re proud of. Stories that matter. Wins that could land your next client. Projects that would build trust instantly.

But nobody knows… because you shared it once — or never.

Action Step: Take one piece of work you’re proud of — old or new — and share it again today. Then share it next week. Then share it next month. Tell the same story 10 different ways. Highlight a new angle each time. Make your wins impossible to miss.

People can only trust you if they remember you. And they can only remember you if you keep showing up.