Stop Doing This! 🛑

“You don’t need to reinvent the wheel”

Everyone uses testimonials. Explainers. Brand overviews.
What's the difference? Execution.

Why this matters:

Every time I am on a social media kick off call, the client wants to come up with viral content, that has never been done.

The problem is, pretty much everything HAS been done!

People don’t care to see something “different.” They want “excellent.” They want "valuable."
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Familiar content done with mastery builds instant trust.

Tactical Tips:

• Start with formats your buyers already know and like (case study, testimonial, vision story)

• Use ONLY format's that are proven to work!

• Elevate it with relevant visuals, strong story, and real impact.

P.S. It’s not the format—it’s how you show up inside it.