Sales is just bad marketing 🗑️

“Sales is just bad marketing.” — Gary Vee

Why this matters: If you’re relying on constant sales pushes, it’s usually a symptom of weak marketing. And weak marketing is usually the result of non-existent branding.

Video plays a role in all three—branding, marketing, and sales. But most businesses only use it for the last step.

Two Ways to Use Video:

Direct Sales (Trackable, Short-Term)

Think ads, promos, product explainers.

Tactical steps:

• Assign a KPI: leads, conversions, direct revenue.

• Track results weekly or monthly.

• Optimize based on clear ROI.

Brand Building (Long-Term, Harder to Measure)

Think thought leadership, storytelling, and reputation pieces.

Why it matters: this is where video makes you the go-to choice in your market.

Tactical steps:

• Define a long-term brand position (e.g., industry leader in 2 years).

• Use recurring video to reinforce that position.

• Watch for “soft wins”: inbound calls, reputation mentions, higher close rates.

Bottom Line: Sales is what you do when your marketing isn’t working. Marketing is what you do when your branding isn’t strong enough. Video should power all three—in that order.

→ Want to map video into your branding, marketing, and sales?