3 Steps to Print Money 💰
Let's be honest...
You probably overspend on marketing (and in this case video production) without having certainty that your money is going to come back.
This includes but is not limited to...
Billboards
Magazines
Sponsoring a Little League
Boosting a Facebook Post
Hiring your Niece to Design a Website
Etc
Not only that, but you definitely have little to no confidence that when your money does return (if at all), it will come back with friends.
I wanna take this weeks email to breakdown the simple process of how we make sure our clients to not only get a return on their investment, but multiply their money when they invest marketing.
Step 1) Define "What Is Our Goal?"
The first and most important step is always awareness. Weather your trying to break a bad habit of night snaking, or trying to grow the multi-million dollar organization your own, run, or are a part of.
Define your goal as clearly as you can possible articulate...
Examples:
$20k More Profit Per Month
3 Signed Contracts Per Month
25 Calls With Qualified Buyers Per Week
Step 2) Figure Out "How Will We Track/Measure This?
“If you can't measure it, you can't improve it.”
This is by far the MOST OVERLOOKED step that is absolutely vital to grow your business! If you're not tracking what you're doing, then you are flying your plane with a blindfold on...
Yes, it may be annoying to setup, but this can look like:
Setup A New Landing Page
Use A Separate Contact Form
Get A New Business Phone Line
Actually Reviewing The Facebook Ad Manager Analytics
Setting Up A QR Code
Etc
Step 3) Review What is Working, and Change Your Approach
Setting up tracking is not enough, you must also complete the process by using the metrics to change your approach!
If an advertisement falls flat, you probably shouldn't keep spending money on it.
If one irresistible offer has dominated for decades, why wouldn't you increase your advertising spend to print even more money than you already are?
The main point is, weather your creating incredible marketing or terrible marketing, the only way to know how to move forward, is to 1) Defining Your Goal, 2) Track/Measure Your Work, and 3) Review What is Working (Or Not), and Change Your Approach Until It Does.
That's all...
Now Go Print Some Money.

